WELLNESS TOURISM CONTINUES TO RISE
Wellness tourism is a powerful cross between two large and growing industries, the travel industry and the wellness industry, both worth upwards of $2.5 trillion. Whilst holistic and Ayurveda health have been around for centuries, these practices are increasingly forming a large part of consumer decision-making.
Recent challenges has also made people reflect on their lifestyle choices, favouring healthy lifestyles and wellness routines when they are away from home.
Wellness tourism can be defined as travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing. Consumers seek the promise and opportunity to maintain and improve holistic health whilst travelling and therefore make specific choices around, location, accommodation and activities to ensure it meets their wellness needs.
Reportedly in 2019, 46% of travellers opted for a wellness holiday to improve their emotional or mental wellbeing, which is the highest ranked reason for travel. With this in mind, wellness experts have looked at ways for the mind and spirit to find relaxation through a combination of healing spa treatments, nourishing foods and emotional therapies that support the psyche.
There is a common misconception that wellness travellers are a small, elite and wealthy group of leisure tourists who visit destination spas, health resorts or yoga and meditation retreats. In fact, wellness travellers comprise a much broader and more diverse group of consumers with many varied motivations, interests and values. Importantly, having the option to de-stress and switch off, should be available to all – should they so wish to.
The Residences at the Hard Rock Hotel Davos, provides the perfect base for a wellness-inspired holiday home. The town of Davos boasts clean water, pure mountain air and unspoiled landscapes to give travellers the opportunity to be at one with nature. The link between exposure to the natural environment and mental wellbeing is well understood, and having a holiday home in situated within mountain folds, a fantastic way to support long term wellbeing through access to the outdoors.
Further to this is the carefully curated treatments available at the Rock Spa®, designed to revive and rejuvenate.
For more information on treatments available through the Hard Rock Hotel, read here: https://www.hardrockhotels.com/davos/rock-spa.aspx